24 November 2010

Content Rating for Android Market

[This post is by Eric Chu, Android Developer Ecosystem. —Tim Bray]

Providing users with more information about applications on Android Market has been a top request from Android users. Starting in a few weeks, we will be showing content ratings for all applications on Android Market. This new capability will provide users with additional information to help them select the best applications for them.

Android Market’s content policy remains the same as before: applications will be rated according to four content rating levels: All, Pre-teen, Teen, & Mature. Details on the rating levels can be found at Android Market Help Center.

To prepare for this launch, starting next week, developers submitting new or updated applications will be required to include a rating for all applications and games uploaded onto Android Market. In addition, developers will have the next several weeks to add a rating to their existing applications and games. Once content rating is visible to users, any applications or games that do not include a rating will be treated as “Mature”.

We are working hard to rapidly deliver improvements and upgrades to Android Market. Please look for more Android Market upgrades in the coming weeks. Thanks for your continued support and please don’t hesitate to give us feedback on what else we can do to make you more successful with Android and Android Market.