12 November 2014

EyeEm Improves User Engagement through Android Design

By Leticia Lago, Google Play team

EyeEm is a global community for photographers that goes beyond sharing photos with friends: photographers can share tips, take part in missions, and sell their photos. To win more customers, a design that best showcases photos from the community is very important for this Berlin-based company.

With the idea of bringing a beautiful, simple experience to their fast growing base of Android users, the team recently embarked on a redesign of their app. Following the Android design principles, they stripped back the UI and simplified navigation. This allowed them to deliver a more streamlined app experience, along with a clean, crisp design that presents photos beautifully. And it paid off. According to Ramzi Rizk, EyeEm co-founder and CTO, “Our new design helped improve user growth and retention across the board, in every single metric we have.”

In the following video, Rizk and colleague Matias Castello, Product Head of Mobile, talk about their experience applying Android design to their app and the improvements in user engagement it has achieved:

Resources to help you with design

To learn more about how to design your apps for Android devices and achieve great user engagement and retention, be sure to check out these resources:

  • Android Design — all the information you need to understand and implement Android design principles in your app.
  • Design.Bytes — presented by the Google designers who created Material Design and apps, such as the Google I/O 2014 app, these videos provide a fun and informative introduction to Android design.