20 November 2014

musiXmatch drives user engagement through innovation

Posted by Leticia Lago, Google Play team

musiXmatch is an app that offers Android users the unique and powerful feature FloatingLyrics. FloatingLyrics pops up a floating window showing synched lyrics as users listen to tracks on their favorite player and music services. It’s achieved through a seamless integration with intents on the platform, something that’s technically possible only on Android.

As a result musiXmatch has seen “a dramatic increase in terms of engagement’, says founder Max Ciociola, “which has been two times more active users and even two times more the average time they spend in the app.”

The ability to deliver lyrics to a range of different devices — such as Chromecast, Android TV, and Android Wear — is creating opportunities for musiXmatch. It’s helping them turn their app into a smart companion for their users and getting them closer to their goal of reaching 100 million people.

In the following video, Max and Android engineer Sebastiano Gottardo talk about the unique capabilities that Android offers to musiXmatch:

To learn about achieving great user engagement and retention and reaching more users through different form factors, be sure to check out these resources:

  • Convert installs to active users — Watch this video to hear from Matteo Vallone, Partner Development Manager for Google Play, about the best practices in engaging and retaining app users using intents, identity, context, and rich notifications as well as delivering a cross-platform user experience.
  • Expanding to new form factors: Tablet, Wear & TV — Watch this panel discussion with Google experts talking about cross-platform opportunities and answering developer questions.