11 February 2015

The Guardian — Understanding and engaging mobile users

Posted by Leticia Lago, Google Play team

The Guardian is a global news organization with one of the world's largest quality English-speaking news websites, theguardian.com. It has more than 100 million monthly unique browsers and app users, two thirds of which come from outside the UK. With a longstanding reputation for agenda-setting journalism, the publication is most recently renowned for its Pulitzer Prize and Emmy-winning coverage of the disclosures made by whistleblower Edward Snowden. The Guardian’s early adoption of a digital-first policy and continued digital innovation means it has also become a respected name among developers and tech audiences. In the last year, it has launched a redesigned app and new website and been among a handful of publishers to develop its own Glassware.

The Guardian app is taking advantage of unique Google Play and Android features to drive user engagement. Their mobile app readers are now 10 to 20 times more engaged than their average web users. Improving engagement has also helped them lift the rating for their app from 4.0 to 4.4 on Google Play.

Anthony Sullivan, Director of Product, and Tom Grinsted, Product Manager, share some best practices for increasing app engagement in this video.

To learn more, be sure to check out these resources to better engage your users:

  • Convert installs to active users [video] — hear from Matteo Vallone, Partner Development Manager for Google Play, about the best practices for engaging and retaining users through intents, identity, context, and rich notifications as well as delivering a cross-platform user experience.
  • Adding Wearable Features to Notifications [tutorial] — learn how to add notifications to Android Wear devices, including how to make use of the Wear notification features: voice commands, stacks, and pages.
  • Beta testing [help] — discover how to make use of the alpha and beta testing features offered by Google Play, and get feedback from real users.
  • Build your community (of testers) [guide] — get advice on how to build communities on G+ or other social networks, then tap into their skills and enthusiasm to help with testing your app.