24 June 2015

Android Developer Story: Shifty Jelly drives double-digit growth with material design and expansion to the car and wearables

Posted by Lily Sheringham, Google Play team

Pocket Casts is a leading podcasting app on Google Play built by Australian-based mobile development company Shifty Jelly. The company recently achieved $1 million in sales for the first time, reaching more than 500K users.

According to the co-founder Russell Ivanovic, the adoption of material design played a significant role in driving user engagement for Pocket Casts by streamlining the user experience. Moreover, users are now able to access the app beyond the smartphone -- in the car with Android Auto, on a watch with Android Wear or on the TV with Google Cast. The rapid innovation of Android features helped Pocket Casts increase sales by 30 percent.

We chatted with co-founders and Android developers Russell and Philip Simpson to learn more about how they are growing their business with Android.

Here are some of the features Pocket Casts used:

  • Material Design: Learn more about material design and how it helps you create beautiful, engaging apps.
  • Android Wear: Extend your app to Android Wear devices with enhanced notifications or a standalone wearable app.
  • Android Auto: Extend your app to an interface that’s optimized for driving with Android Auto.
  • Google Cast: let your users cast your app’s content to Google Cast devices like Chromecast, Android TV, and speakers with Google Cast built-in.

And check out the Pocket Casts app on Google Play!