12 October 2015

Watch Google Play’s Playtime event: How to find success for your app or game business

Posted by Lily Sheringham, The Google Play team

Google Play has kicked off its annual event series Playtime, which is running in 12 countries globally. Playtime offers developers the opportunity to learn tips and best practices about how to grow your app or games business and succeed on Android and Google Play.

You can now watch the Playtime talks, listed below, on the Android Developers YouTube channel. The playlist opens with a video about inspirational developers who are changing the world around them with their apps.




Build better apps

You say you want a mobile revolution (13 minutes)

There are now more than one billion Android users worldwide—a long way from when we launched the first Android phone back in 2008. Hear the latest about the Android and Google Play momentum.

Build better (25 minutes)

Learn top tips that you should consider when developing and distributing a successful app or game and how you can leverage M, the Google Play Developer Console and Android Studio.


Grow a valuable audience

Grow & engage users from the Google Play Developer Console (7 minutes)

Learn from other developers who have taken advantage of Store Listing Experiments and other tools in the Developer Console to dramatically increase their conversions.

Maximise installs from every channel (11 minutes)

Get insights into how app promotion can help you reach your audience at the right time. Learn how you can maximize installs from every channel, collect data and insights, automate management and drive user engagement and lifetime value.

How to succeed in the kids and family space (22 minutes)

Learn how to design high-quality apps for families and how to successfully engage your audience. You'll also get practical tips to help you boost your reach, retention and revenue.


Engage and retain your app’s users


The rules of games, for apps (24 minutes)

Learn how games drive monetization and how to turn these insights into best practices for apps.

Boost engagement with smarter interactions (28 minutes)

How do you connect with your users? How does your app interact with the world around us? This session highlights the most exciting new developer features of the Android platform to help you improve the way you engage with your app users.


Grow your game business & engage your players


Grow your business with Player Analytics (24 minutes)

Learn how Player Analytics gives game developers unique insight into the first few moments of gameplay, what happens before critical events like churning or spending, and which players are likely to spend and churn.

Smarter player engagement (23 minutes)

Learn how successful game developers make full use of the Google Play platform to engage their players for months, if not years.

The future of gaming at Google (26 minutes)

Learn about the current ecosystem and the features across platforms that will help you achieve success on Android. Hear about virtual reality games and products which will inspire the development of games in the future.


Monetization & international growth

Monetization and pricing strategies for different users (17 minutes)

Get key insights into how having a considered price and revenue optimisation strategy can help you maximize revenue from very different users.

Go global by being local (13 minutes)

Hear pro tips and best practices, including first hand experiences from apps and games developers, that will help you grow the reach of your apps and games globally.

Going global - developers share their tips (22 minutes)

Gain insight into best practices and learn how to develop a successful global app and games business from Google Play and developer panelists from Citymapper, Jelly Button Games, Musixmatch and Social Point.


Developers share their tips for success

Developer talk #1: Material Design for Forza Football (5 minutes)

Learn and get inspired from best practices on Material Design presented by Sebastian Fürle - Android Developer, Football Addicts

Developer talk #2: Directed creativity: From build weeks to billions (11 minutes)

Learn and get inspired from best practices on directed creativity, from building your app to distribution presented by Tom Grinsted - Group Product Manager: Mobile & Devices, Guardian News and Media

Developer talk #3: Building apps for fast growth markets (8 minutes)

Learn about building apps for fast growth and emerging markets from Sergio Cucinella - Software Engineer, Truecaller


For more videos about Android development and finding success on Google Play, subscribe to the Android Developers channel on YouTube and follow +Android Developers.