Posted by Lily Sheringham, Google Play team
Gifted Mom is an app developed in Cameroon which provides users with basic, yet critical information about pregnancy, breastfeeding and child vaccinations. The widespread use of Android smartphones in Africa has meant that Gifted Mom has been able to reach more people at scale and improve lives.
Watch the creators of Gifted Mom, developer Alain Nteff and doctor Conrad Tankou, explain how they built their business and launched Gifted Mom on Google Play. They also talk about their plans to grow and help people in other developing countries across the continent in the next three years, in order to ultimately tackle maternal and infant mortality.